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Paperjam is an independent publisher that serves no partisan, political, union, or religious interests. Its mission is to provide the best possible information to different types of readers through its journalistic publications, enabling them to fully exercise their citizenship. Committed to the modernization and international influence of Luxembourg, Paperjam takes a sharp, constructive, and open-minded look at national issues, as well as business life.
Society echoes the country's successes, but remains critical of its mistakes, failures and excesses .
Paperjam is resolutely democratic, European, and liberal in economic and societal terms. The publisher vigorously advocates for progress and socio-economic advances.
*Data is based on TNS Ilres “Presse 2025” audience study based on data regarding Paperjam magazine (print and e-paper combined).
For nearly 25 years, Paperjam has been a trusted, influential, and independent media outlet. The undisputed leader in economic and financial press, the Paperjam ecosystem is the business reference in Luxembourg.
Paperjam is an educated and decision-making audience: 71.8% are higher education graduates and 73.2% are household purchasing decision-makers.* 89.3% of residents speak English, and 74% are homeowners.* Paperjam is the meeting point for opinion leaders, influencers and decision-makers — in business as well as in politics.
While we know that one in two readers is female (51.1%), it is more surprising to learn that more than 1/3 of readers are under 35 (22.4%). Paperjam has become a media brand that connects generations.*
Introduction
For nearly 25 years, Paperjam has been a trusted, influential, and independent media, serving as the leading economic and financial press in Luxembourg.
Editorial line
Since our beginnings in 1994, original photography has always played a strategic role for Paperjam.
Photography
Paperjam Social
Paperjam Social continues to evolve and establishes itself as a must-have cross-media brand with more than 175,000 followers on social networks (Facebook, Instagram, TikTok, YouTube, Bluesky, LinkedIn and WhatsApp). With daily publications throughout the year, the editorial line has been redesigned to better adapt to social networks while retaining the unique DNA of Paperjam.
Our journalists publish daily photos, carousels, and videos on these channels on a variety of topics: society, business, economics, lifestyle, and politics. Find them in French or English!
Paperjam Newsletter
Every day, the Paperjam editorial team brings together the essential business, financial and political news from Luxembourg into its daily newsletter!
A must-read for the business community, resident workers and cross-border commuters, it currently has more than 41,000 unique subscribers . These subscribers are highly engaged, with an average opening rate of 33% .
The Paperjam Newsletters is broadcast Monday to Friday, at 7 a.m. and 4 p.m., in English and French .
The online news site Paperjam.lu covers daily economic, financial, political and cultural news in Luxembourg and the Greater Region, in order to provide relevant and factual information on daily news.
The synthetic text formats and their graphic enhancements are produced by a team of online journalists supported by an editor-in-chief. The articles are designed for quick and efficient reading.
The editorial texts expand on the day's news for an informed audience who closely follows business developments. They contextualize the key messages from market players and provide perspective to contribute to the current democratic debate.
Paperjam.lu
A business accelerator for nearly 30 years, the 500+ page Paperjam Bible annual print edition has been enhanced and enriched with new personalised features to mirror Luxembourg’s business ecosystems. Its user-friendly digital version echoes the print version while updating information and data throughout the year. The editorial content of the business sectors, and their main professional organisations, has been qualitatively enhanced. The nomenclature has been enriched to always align with the evolution of the country’s economic ecosystems.
Discover 1,000+biographies of the main economic and political decision makers in Luxembourg. Your promotional needs differ depending on your activities: discover our new tailored promotion solutions adapted to your sector. The Paperjam Bible is the leader in B2B and B2G information in Luxembourg, your go-to publication for finding out information about industry leaders, economic and political decision makers in Luxembourg and the Greater Region. The guide will help you understand the key sectorial challenges and grow your network. This annual business guide is sent to all Paperjam subscribers, as well as the 1,800+ companies and institutions that are members of the Paperjam Club. It is also distributed at Paperjam Club events, and on sale at newsstands and bookstores.
Paperjam Bible
A Premium Read at 10,000 meters
Reaching over 2.6 million passengers annually, Luxair’s inflight magazine is a high-end, bilingual publication that brings the best of Paperjam on board. Each edition curates top articles on finance, business, Luxembourg, and lifestyle, complemented by travel features and updates from the national airline.
For many international business travelers, it serves as their first point of contact with Luxembourg’s media landscape. Designed to engage both professional audiences and leisure travelers flying from Luxembourg and the surrounding regions, the magazine offers a unique platform to connect with a diverse and influential readership — right at the start of their journey.
Paperjam Inflight
Paperjam is released every month as Paperjam Extra . These are meetings covering specific sectors, professions and expertise, eagerly awaited by a specialist readership.
A rich editorial context that reinforces the impact of advertisers' messages. Each Paperjam Extra will cover a specific topic in depth, allowing you to speak directly to your target audience.
Paperjam Extra
Data is based on TNS Ilres “Presse 2025” audience study based on data regarding Paperjam magazine (print and e-paper combined).
A flagship element of the Paperjam brand, the high-end monthly is read by 157,900 readers per issue .
Print is about precious moments, lean-back reading, "me-time" that combines pleasure, concentration, and reflection. It's a slow, long time. Privileged moments for an off-screen escape to provoke ideas and shape opinion.
Readers appreciate conversations in S, M, and L mode, original analyses, and varied opinions, as well as a magazine that meets high quality standards, from artistic direction to original photography. It is this exceptional quality that creates connections and complicity, enables brand image transfers, and, by increasing the retrieval rate, amplifies the opportunities to be seen... and remembered.
Paperjam Magazine
Paperjam News
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Paperjam S.A.
10 rue des Gaulois, Luxembourg-Bonnevoie
PO Box 728, L-2010 Luxembourg
+352 20 70 70
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